Most marketers in most e-commerce businesses divide their audience into those who are likely and unlikely to convert. This process is called segmentation and for it to be done correctly you must take into consideration lots of metrics such as gender, age, session count, average session duration, amount of products viewed, in-Market segment and many more. Besides being very time consuming, it doesn't always perform as you'd expect. That's why we've developed an alternative algorithm that is blasting fast and highly accurate.
Meazy uses all of the metrics mentioned above and combines them with custom metrics such as viewing frequency, behavior type, customer journey stages, and many more. Eventually, all of this data is processed to see if it matches a certain pattern that usually leads to a conversion.
This strategy is ideal for newcomers who want to try out retargeting and see instant improvements in their day-to-day sales growth.