A brand awareness campaign can build trust and make your brand much more recognizable, and associate your brand
with a certain routine action. For example, when we think electro mobile we immediately think of Tesla. As in lead generation campaigns, quality content is essential for brand awareness campaigns.
However, It is important to understand that not all users convert on their first visit and this means that you need to pursue them to convert eventually and retargeting your website visitors is the most effective way to do just that. A recent study shows that Website visitors who are retargeted are more likely to convert by 43%. The difference between standard search retargeting and programmatic retargeting is the level of targeting that one can achieve via most PMPs. The ability to layer on psychographic data, along with typical retargeting components, leads to a richer user experience with highly targeted messaging and results in better return on investment (ROI). The setup process is very simple
and the results vary based on the product. You can start your first retargeting campaign here